Business

How Dylan Vanas has Simplified Real Estate Marketing

Published

5 years ago

August 11, 2020

If you haven’t heard of Dylan Vanas, you probably will in the near future. As the founder of RentUp.io, Dylan is spearheading a movement to democratize real estate investing and marketing. This puts the power to control how you market your real estate investments back in your hands. So, let’s take a closer look at how Dylan Vanas has simplified real estate marketing.

Bringing Affordable Marketing to Small Businesses

Small businesses usually struggle in the digital marketing sphere. Larger companies often dominate digital advertising, making it difficult for small or even medium-sized businesses to carve out a piece of the pie. Dylan Vanas wants to change that.

“A lot of marketing agencies charge thousands of dollars per month just to put out a few ads. To me, this is not how to do good business. I want to make effective marketing accessible to anyone that needs it, with low prices and various ways to develop brands of any size.” – Dylan Vanas

Helping Real Estate Owners Generate Leads

Whether you’re looking to rent out a spare bedroom or fill up an apartment building with renters, you need a resource to help generate leads. It’s easy to throw your rental property on a website with thousands of other options. However, this probably won’t yield the results you want.

“There are a million free options to market real estate property online. If you’ve ever tried some of them, you know that they don’t always generate good leads. Even when they do, they can’t guarantee success. With RentUp.io, we help generate leads that convert and provide stability for the long-term.” – Dylan Vanas

Developing Simplified UI For Everyone

Have you ever tried to build an advertising campaign with an outdated platform? If so, you know that it can take a great deal of time and energy to create the ads you like and implement an effective marketing strategy. With a simplified UI, Dylan Vanas makes it easy to quickly set up, track, and manage digital marketing campaigns.

“When I first got into real estate marketing, I didn’t want to be just another face in the crowd. I wanted to find a way to put my clients first. So, I did my research. One of the top complaints among clients seeking real estate marketing platforms is poor user interfaces. That’s why I developed a streamlined UI that still offers all of the same features that clients want.” – Dylan Vanas

The Bottom Line

In years past, marketing your property required a myriad of different platforms and strategies, both online and off. Many of these were expensive, inefficient, and ineffective. Thanks to advancements in technology, real estate investors can market their property with just a few clicks.

Thanks to Dylan Vanas, the process is now even easier. RentUp.io provides real estate investors with affordable marketing tools to quickly generate leads and reap the rewards of their investment. If you’re interested in learning more about Dylan and his company, be sure to follow him @dylan_vanas or visit his website.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.