Business

3 Tips to Fix Keyword Cannibalization from Real Guest Blogging

Published

5 years ago

July 23, 2020

Have you ever seen two or more of your web pages ranking for the same keyword? At first, this might seem like a good thing. After all, the more pages showing up on the first page, the more traffic you get, right? As any wise webmaster would tell you, however, this problem could be costing you potential customers and sales.

Real Guest Blogging specializes in content marketing, and one of the most common problems they encounter with their clients is keyword cannibalization. This happens when you target the same keyword across two or more pages on your website. Without an efficient content strategy in place, it proves challenging to prevent keyword cannibalization, particularly if you have a huge site with hundreds or even thousands of indexed pages.

It’s worth noting; however, that keyword cannibalization isn’t always a bad thing. But if you know that fixing the problem can improve your conversion rate and profit margins, then you should equip yourself with the right knowledge to stop your posts from cannibalizing each other once and for all.

1) Identify what pages are affected

Your first step is to identify what pages of your website are affected by keyword cannibalization. The easiest way to do this is to head over to Google and use the search query: “domain + keyword.” For instance, typing “bestwidgets.com + red widgets” will return a list of all indexed pages on your blog that contain this particular keyword or similar variations.

You need to sift through this list and identify what keywords these pages are ranking for. From there, it’s all a matter of finding out whether one or more pages rank for the same keyword.

2) De-optimize

When you see a page cannibalizing another, and you’re sure that your site will be better off without its ranking for the same keyword, then it’s time to start de-optimizing. The easiest thing to do is to remove the keyword in question from the page you want to withdraw from the search results pages. But this usually doesn’t cut it. In most cases, you have to look at the internal links pointing to that page and de-optimize the anchor texts as well.

To take things up a notch, you may want to use a backlink checker to see the external inbound links of the page. This entails reaching out to the webmasters of the sites that link to your page, and you can’t expect them to reply all the time. But it’s worth trying if you want the best shot at de-optimizing the page.

3) Merge similar content

Merging is the best route to take when two or more pages have very similar topics. Usually, you can combine these pages into a brand new page, allowing you to create a more comprehensive post that could have a higher ranking potential. Just remember to use a 301 redirect from the old pages to the new URL. Doing so will preserve “link juice,” giving the new page a better chance of ranking for your target keyword quickly.

4) Delete the page

Of course, you also have the option of merely deleting the pages that cannibalize others. Many webmasters might find this a bit extreme, and it can be not easy to delete a page knowing that you put in the time and effort to create it. But if you know that it hurts the chances of ranking another page, then it’s best to delete it. This applies in particular to pages that get little traffic and have no backlinks.

In Summary

Keyword cannibalization can be a severe problem for any website, yet it’s easy to forget about it as you focus on creating content and optimizing other website elements. Real Guest Blogging recommends preventing the issue before it even arises. Determine whether any of your existing pages already rank for the target keyword you have in mind. This helps you figure out whether it’s worth creating content from scratch or you’re better off updating an old post.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.