Business

Shane Morand: Global Motivational Speaker Inspiring Others To Achieve Success

Published

5 years ago

July 13, 2020

Shane Morand is a world-renowned business leader and mentor. Shane, founder of Shane Morand Enterprises, is committed to helping people realize and effectively accomplish their goals. Shane has seen early success in life, and has formed relationships with some of the best known motivational speakers, like the late Jim Rohn, Anthony Robbins, and Les Brown. By the time he was 25, he was named the Vice President of Sales and Marketing for a major printing company based in Canada. He has been named a Napoleon Hill Foundation honoree for his influence and contribution to free enterprise, which is fitting since he has been a fan of the “Think and Grow Rich” principles since he was a teenager.

By the time he was in his thirties, Shane was an integral part to the establishment to The Success Channel, which was North America’s very first television network devoted solely to success.

What does he credit his success to? The Victory Book. Shane was inspired to develop Victory Book when he was studying successful business strategies and principles. He realized that in both primary and secondary schools, education on effective goal setting isn’t taught. This carried on to later in life; Shane noticed that so many people who wanted to achieve success and had a lack of confidence in their own self-esteem. So, in response to help others, he honed and developed the Victory Book in his twenties, creating a formula for focus and how to overcome personal blockages to find success.

Shane believes that his Victory Book formula has been powerfully instrumental in his success, and that he wants to share this success with as many people as he can. He says that the formula has changed as he has grown and changed, but that it stays true to empowering people, and paving the way for them to dream bigger. And Shane firmly believes that his book isn’t just for entrepreneurs, but also for individuals and families. Learning about goal setting, and learning how to teach others about goal setting is for any and every age, from children to the elderly,

Shane believes that these principles and practices are key to finding success, all of which he addresses in the Victory Book:

Visualizing your goals each day
Daily exposure to your dreams and goals
Tracking your progress
The 3 guiding principles

Even during struggling economic times, much like today, Shane found business success. In 2008, during the economic recession, Shane co-founded an international gourmet coffee company. In less than five years, the company went from being founded, to $1 billion in total sales, selling in 50 countries and to 2.2 million customers. Its products are sold through independent distributors, and is considered an elite international company within the direct-sales industry.

In September of 2019, Shane was appointed to Kinesis Monetary System’s Advisory board. Kinesis Monetary is the world’s leading gold and silver based monetary system, and in October, Shane launched the new Kinesis referral system. While holding this position, Shane continues to travel around the world to inspire others through motivational talks,hoping to aid others to find success, however it is that they define it.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.