Business

Unlock the secrets to success through digital marketing, advertising and branding with the help of America’s leading marketing firm @toptree Agency

Published

5 years ago

July 7, 2020

The marketing firm by Jonathan Lepow and Layne Schmerin is a giant in the marketing industry that has capitalized the online space for much better growth of its clients.

With different times and evolving scenarios of the marketing world as a whole, marketing as a subject has also progressed through the changing times; newer ideas and concepts have replaced the traditional landscape of the industry and with this, smart and modish companies have entered the market to show their prowess as a marketing firm. Talking about the US, one company that leads from the forefront in this space is Top Tree Agency from Houston, Texas which has shown that with the right attitude of being adaptive and offering something new always is what makes a digital marketing firm a successful one. Co-founded by two brothers Jonathan Lepow and Layne Schmerin, this digital marketing agency has always seen an upward trend in its growth since the time of its inception, majorly because it has tried to be distinctive and offer personalized solutions to all its clients promising the best possible results for their growth and expansion.

Making constructive and productive use of various dominant social media platforms like Facebook, Twitter, Instagram and Snapchat, and infusing it with the right and innovative content is what Top Tree Agency does in driving more traffic, which results in lead generation for all its clients by also increasing their presence across all online mediums.

Running towards achieving maximum awareness, brand value, popularity, traffic generation and increasing online presence and reach are some of the things that Top Tree Agency rigorously puts efforts in. They have curated distinct and inventive contents that create a buzz in the industry instantly and through strategies for engaging maximum people in the campaign, they scale its clients’ expansion and growth successfully.

The company initially came into existence as a cannabis company to show the medicinal properties and health benefits of the same to people. Through the use of social media and creating creative content for promoting their company, in a short time, they gained momentum and increased their popularity and name in the industry. This made the brother duo change the core interest of the firm and make it a full-fledged marketing company of America.

They offer a unique top tree network strategy that helps in expanding the growth of its clients based on robust foundations and boosting engagement amongst audiences. Their media properties make it easier for its clients to gain organic traffic leading to more conversions for them, resulting in genuine and real audience. Its original and innovational network strategy consists of growth – where it focuses on increasing the growth of its clients by making viral content, traffic – where they generate and drive more traffic for its clients directly to their sites, optimization – where they drive traffic to a 3rd party streaming site, and campaign – where through the use of a wholesome marketing campaign they make possible the success of its clients at a rapid rate.

The marketing organization already has a massive reach of over 10 million clients so far. It has accumulated a fan following of more than 619K all over the world and still it is growing exponentially. They have also been featured on multiple websites like Awaken the greatness within, Medium, Entrepreneur and many more.

Not just in the state of Texas, Top Tree Agency has developed itself rapidly and lucratively across many other parts of the US and hence is known as the numero uno in the marketing industry of America.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.