Business

Suhail Nurmohamed attributes his remarkable success story to “self-belief”

Published

5 years ago

July 4, 2020

Online entrepreneur extraordinaire, Suhail Nurmohamed, highlights “self-belief” as his major secret to success

Suhail Nurmohamed is an entrepreneur that has leveraged the power of the internet to rise above imaginable heights in the world of business. As an entrepreneur, the online businessman and business coach went through several challenges to attain his current status. In a recent interview, the online business magnate described “self-belief” as the factor that has fueled his success as an entrepreneur and individual as a whole.

“My secret to success is that I have been very disciplined and showed up even when I didn’t feel like I wanted to. Self-belief is my greatest secret to success. Thousands could believe in you but if you do not believe in yourself it means nothing,” said Suhail Nurmohamed.

The business environment is highly competitive and dynamic, to say the least, with companies of different sizes across different industries jostling for their share of the pie. Several research works have substantiated this claim, revealing that a relatively low percentage of businesses make it past their first year, and even more startups fail to make it to their fifth anniversary. Unfortunately, more people often start their entrepreneurial journey without having a full grasp of what it takes to successfully run a business. This is one of the major factors that lead to the failure of enterprises, particularly with many of the available resources offering seemingly abstract tips to aspiring entrepreneurs. One individual that has defied all the odds to break through the intense competition as a businessman is Suhail Nurmohamed.

Suhail did not have the best of beginnings, with his father having to work 3 to 4 jobs to keep the family moving after his mum was diagnosed with Multiple Sclerosis and was unable to work. However, this rather unfortunate situation only motivated Suhail to push harder. The struggles of his family and not enjoying the basic things of life seem to have helped in molding as he started his entrepreneurial journey at a very early age, getting into the labor market at 16.

At 16, Suhail was already selling packaged sweets he bought from the local corner shop and was beginning to make good money selling to all the students at school. Suhail showed his discipline and tenacity to pursue every cause he set out to, at a very young age and this has helped him as an entrepreneur.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.