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Sanitation Zone Helps Empower Businesses, Facilities and Organizations to Instill Public Confidence as More Venues Begin To Open

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Matthew Wiles recently sat down in a telephone interview with Sanitation Zone, to learn more about how they are helping empower businesses to instill public confidence in them. This interview is a BigTimeDaily exclusive.

Please tell us about yourself.

We are a group of entrepreneurs who believe, now more than ever, that it’s our shared responsibility to create a healthier world around us. 

What is SanitationZone?

SanitationZone believes that, in today’s world, what we do is now as important as what we say. Businesses, organizations and nonprofits should lead by example, empowering customers and members to make a difference, where they are.

That’s why we created SanitationZone stations: the world’s only, true all-in-one sanitizing station that allows you to offer sanitizer, wipes, disposable masks and more to customers and members, with a built-in trash box.

Who is the team behind the creation of the Sanitation Station?

Co-Founder Shaun Roberts has built and owned a number of e-commerce brands in the last several years. Shaun is a retired lawyer and politician.

Greg Swafford is a former agency owner who has strong expertise in marketing along with operational execution.

Can you tell us about what prompted the development of the Sanitation Stations?

Before COVID-19, a safe, clean and healthy environment seemed to be a bonus feature offered for many facilities. However, since COVID-19, it’s clear that going forward businesses and organizations will need to make the safety and health of its patrons a part of the brand.

We saw too many places taking a random sanitizer jug and placing it on racks, or pretty much whatever they could get their hands on, to make it work. These places would have beautifully designed physical spaces but then this eyesore of a “band-aid” fix to offer sanitizer.

We believed that a place could offer these newly needed sanitizing options to customers without sacrificing their brand. So we created SanitationZone to help.

The Sanitation Station’s response to the pandemic was quick. During the evolution of the product, did you face any challenges due to time constraints?

We believe that you move fast, and if there is collateral, fix it later. Every business must constantly adapt to ensure it meets the needs of its customers. SanitationZone is no different. 

One of the challenges we face is the constant battle between small retail and large entities (i.e. colleges) wanting SanitationZone but having different needs. A small retailer may only use a limited number of wipes but a college may need wipes by the gallons.

These two situations require totally different structures to SanitationZone. Accommodating both ends of the spectrum can be challenging, but we are committed to making it work for anyone.

What different options are available for your Sanitation Stations? How can customers customize their individual Stations?

On the website, we offer a few color variations and offer a branded logo for free.

With larger volume orders, we can customize more parts of SanitationZone to fit the organization’s needs.

What features of Sanitation Zone make it the top choice in comparison to other competitors in the industry?

We are the only true all-in-one sanitation station on the market. Our stations allow you to offer sanitizer, wipes, disposable masks and other PPE equipment, all with a built-in trash box.

What industries do you think will benefit the most from the Sanitation Zone Sanitation Stations? Who are your customers?

Anyone who has decision-making authority over a physical space and wants to ensure that space has a consistent brand message, including how they present and offer sanitizer and wipes.

Our customers vary from small businesses, facilities operations, colleges, churches, manufacturing plants, schools and more!

Your Sanitation Stations recently launched, can you tell us about the success you are seeing in the early stages, so far?

Our experience and expertise in terms of marketing is digital. We are able to launch and move very quickly in this space due to our exceptional marketing capabilities.

Rather than rely on traditional marketing, like this industry typically does, we are able to use cutting edge methods in unique ways to penetrate the market. Consequently, we’ve sold hundreds of units strictly using this digital marketing approach.

When we add our sales team and other traditional methods, we expect the growth to continue upwards in larger waves.

How is the Sanitation Zone helping empower people as they begin to return to life as “normal?”

We want to empower businesses and organizations to instill confidence in the public to return to a life they once knew. By having the right tools, such as SanitationZone stations, with all its capabilities, people can feel more comfortable and confident visiting places knowing businesses care about their health and are taking steps to protect it.

Are there any future expansion plans for the Sanitation Zone you would like to share with us?

Absolutely! We are looking to expand to some new fun and exciting avenues. More on this later!  As always, we will be able to penetrate them quickly with our digital marketing expertise in this domain.

Is there anything else you would like our readers to know?

Life has certainly changed, whether or not we wanted it to happen, or how we feel about it. Life is not about what happens to you, but how you respond. If you are trying to figure out how to best respond to this new normal, as long as you have the goal in mind of making people feel comfortable and confident to restore a life they once knew, you are doing your part to helping continue to build a better place around you.

For more information visit https://sanitationzone.com/.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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