Business

Young Entrepreneur Harley Cannard is manifesting new ways to capitalise from the online industry

Published

5 years ago

June 5, 2020

The recent events of covid-19 has paved a way to a new way of working, and that is to be enabled and equipped to work from home.

Thanks to technology, our businesses can not only survive but thrive. Yes, it’s clear to see that many companies are affected due to COVID-19, but many companies are thriving and growing at rapid speed thanks to technology and online marketing.

You might have heard about a new wave of entrepreneurship that is capitalising on a sea of opportunity. One might ask in turbulent times how is that even possible. Well, technology is paving a new way for Entrepreneurs to work from home by using technology in fact these entrepreneurs are running their Companies completely remote with no effect.

Harley Cannard, who once was a freelancer, is now an entrepreneur and public figure who has had to adapt to the restrictions from Covid-19 and has taken his company completely remote and now manages 20 full time employees that work from home.. He has created a new way with his out of the box type of thinking. Harley Cannard has disrupted the outsourcing industry working from home and single handed proved to the world what a genius can do if he has a laptop in hand and vision in mind.

Harley Cannard is now a leading Australian entrepreneur who has been managing his team and global portfolio of clients from the comfort of his home. Harley Cannard is one of co-founder’s of Amz Automation Australia which helps seven and eight figure brands to grow at a larger scale. Harley Cannard has had global attention with his humble beginnings to being invited into Forbes council. This shows his capability as an entrepreneur and as an expert in an ever changing dynamic industry.

From humble beginnings to a pro entrepreneur, he has offices in two countries and a team of 20 employees and is continuing to grow.

Being a digital entrepreneur, he focuses on building innovative systems, digital infrastructure which can help businesses to grow and drive economic return faster in this competitive world. Today Harley Cannard and his team are mentoring many e-commerce brands, media personalities, entrepreneurs to scale their business and help them grow as a brand individually and as a company.

His way of advertising is truely unique, in the last 12 months his team has generated over 50 million dollars in revenue.

So great to see a $100 start-up is now already a multinational company. Cannard is striving towards other missions like creating and building a technology college in Pakistan for kids living in poverty.

His plan is to build a college that can teach up to 200 kids giving them access to first class online and in person education, providing the best of technology, teachers, computers, internet, clean water, and also safe and delightful learning facilities where kids get a platform to learn valuable life skills and the use of technology online. These children will be able to eventually work as an intern in Mr Cannard’s company where they will be paid and able to be sponsored to travel abroad to get education and work. This is creatjng generational education and employment.

Cannard is also working on other community projects and also planning to do tours to various countries and organise events and engage in public speaking. Something he is passionate about.

Instagram : https://instagram.com/harls_cannard

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.