Business
8 Proven Ways to Leverage Mobile Technology in Marketing

With a range of diverse applications available today, people stay glued to their smartphones.
From social media to games, work, productivity, and communication, the options are endless.
Regardless of what you need, chances are there’s an app for it.
Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.
Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.
Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.
How to Get the Best Out of Mobile Technology for Your Business
1. Geo-oriented Mobile Advertising
Mobile advertising targeting a particular location is an excellent way to reach potential customers.
When smartphones enter a location, they advertise your business on websites and apps the user visits.
It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.
Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.
Create content to get attention in the region.
Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.
Use an effective mobile advertising campaign to promote your brand in a target location.
2. Get a Mobile App
Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.
Businesses use mobile apps to extend their services to their target audience.
Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.
Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.
3. Adjust Your Display for Small Screens
You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.
Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.
Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.
4. Write shorter blog posts
If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.
You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.
5. Create Brand Stickers and Emojis
Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.
Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.
Using these tools can help your business gain attention.
6. Use Social Media
Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.
It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.
If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.
In addition, people who don’t enable sound still get the gist.
Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.
7. Use SMS Notifications
SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.
Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.
Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.
Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.
For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.
Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.
Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.
8. Use Email Advertising
Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.
Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.
Email is a prime hunting ground for new leads, don’t miss out!
Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.
In addition, poor optimization could put your emails in the customer’s spam folder.
Key Takeaway
Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.
You’ll appreciate the influence of mobile devices on user engagement through these marketing options.
Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.
SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.
Mobile technology is cheap and easy to use as a marketing approach.
It offers a direct communication line to your audience and measurable yardsticks for success.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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