Business
8 Proven Ways to Leverage Mobile Technology in Marketing

With a range of diverse applications available today, people stay glued to their smartphones.
From social media to games, work, productivity, and communication, the options are endless.
Regardless of what you need, chances are there’s an app for it.
Leverage the power of mobile apps for advertising your products and services. It’s a brilliant investment since your target audience spends lots of time on smartphones. Make your brand available on mobile apps and websites.
Mobile devices support real-time connection to a global audience. Your followers can interact with your brand.
Consider these tips to help you leverage the popularity of mobile devices. Use the ideas to improve your marketing strategy and grow your brand image.
How to Get the Best Out of Mobile Technology for Your Business
1. Geo-oriented Mobile Advertising
Mobile advertising targeting a particular location is an excellent way to reach potential customers.
When smartphones enter a location, they advertise your business on websites and apps the user visits.
It is a perfect method for promoting local businesses. Local events and marketing campaigns can enjoy this approach.
Geo-oriented mobile advertising helps you share brand information to people in a particular location. Inform them of business openings, new products, and updates.
Create content to get attention in the region.
Mobile devices display your ads on websites and apps people use in the target location. When people read the advert, you can communicate with them even after they leave the territory.
Use an effective mobile advertising campaign to promote your brand in a target location.
2. Get a Mobile App
Brand image is a vital part of successful businesses. Your business must compete on relevant market platforms to succeed.
Businesses use mobile apps to extend their services to their target audience.
Develop a mobile app to exploit the influence of smartphones. You could build a productivity app to complement the products and services you offer.
Use push-notifications from your app to the customer’s phone to share new deals, offers, and news.
3. Adjust Your Display for Small Screens
You should adjust your website or online shop for smaller mobile screens. If your website doesn’t load fast or fit the screen, its authority and SEO ranking will drop.
Search engines offer reliable websites to its users. Without a mobile-friendly site, you get poor search engine rankings.
Your business can enjoy this regardless of your interest in mobile marketing. Try to optimize the layout of your website for mobile devices. Be consistent with brand image, from your domain name to the layout proper.
4. Write shorter blog posts
If you run a blog, you must create engaging content for mobile users. While long-form articles are good for rankings, bounce rates and user engagement affect your website’s quality.
You should produce simple articles with lots of images. Infographics make interesting reads and smartphone users can access useful information without unrelated text.
5. Create Brand Stickers and Emojis
Brand stickers and emojis are excellent ways of selling your brand to smartphone users. Produce designs with your business name and logo.
Smartphone users download sticker packs for apps such as WhatsApp, iMessage, and Messenger. Colourful brand stickers and emojis are popular among smartphone users.
Using these tools can help your business gain attention.
6. Use Social Media
Today, people use social media platforms such as Twitter, Instagram, and Facebook on their mobile phones. Use these popular social media sites to promote your brand.
It is an excellent choice for marketing on a small budget. Make sure your content supports mobile viewing.
If you want to post a video on your Facebook page, make sure you use the right format. Adding subtitles to the video helps viewers understand your message.
In addition, people who don’t enable sound still get the gist.
Post to social networks regularly with engaging and thought-provoking content. Your posts should encourage your followers to explore your brand.
7. Use SMS Notifications
SMS notification is the most effective way to send your message to customers. Users will open and react to text messages.
Try not to bombard your clients with information. Mobile users can unsubscribe or block further messages if you abuse the opportunity.
Draft your messages with intent, remove irrelevant text, and make your message direct. Limit messages to important updates on products and services.
Give subscribers rewards to make sure they stay loyal to your brand. Rewards help you connect with your audience on a personal level.
For instance, add discounts on products or services for new customers. Offer them discount codes on your app or online store. It’s a small price compared to what you gain from keeping your customer base.
Another crucial point is to find your main customers and understand their needs. A majority of these users share location, interests, or traits. Adjust the language and tone in your messages and updates to connect with them.
Personalized messages go a long way in making customers satisfied. Create scheduled messages carrying the subscriber’s name for an engaging personality. Make sure you read up on the latest sms trends before starting your campaign.
8. Use Email Advertising
Email is another popular marketing platform. The number of email users is on the rise, particularly with easy access on mobile devices. Users can check their emails with a swipe on their mobile phones.
Using email marketing helps you reach your customers. Users are open to reading emails and follow up on your CTA’s. When drafting marketing emails, keep mobile device users in mind.
Email is a prime hunting ground for new leads, don’t miss out!
Optimize the contents of your email for mobile devices and test your CTA buttons. You don’t want users unsubscribing because they can’t read the text or load images.
In addition, poor optimization could put your emails in the customer’s spam folder.
Key Takeaway
Mobile technology offers businesses a competitive edge in today’s market. Smartphones are becoming the go-to choice for people to access content and view marketing materials.
You’ll appreciate the influence of mobile devices on user engagement through these marketing options.
Explore the possibilities listed above and choose what works best. Consider fresh ideas to use the influence of mobile devices to promote your brand.
SMB’s (small-to-medium-sized businesses) can use the popularity of mobile tech to aid growth.
Mobile technology is cheap and easy to use as a marketing approach.
It offers a direct communication line to your audience and measurable yardsticks for success.
Business
13 Reasons Investors Are Watching Phoenix Energy’s Expansion in the Williston Basin

As energy security becomes a growing priority in the United States, companies focused on domestic oil production are gaining attention from investors. One such company is Phoenix Energy, an independent oil and gas company operating in the Williston Basin, a prolific oil-producing region spanning North Dakota and Montana.
Phoenix Energy has established itself as a key player in this sector, expanding its footprint while offering structured investment opportunities to accredited investors. Through Regulation D 506(c) corporate bonds, the company provides investment options with annual interest rates ranging from 9% to 13%.
Here are 13 reasons why Phoenix Energy is attracting investor interest in 2025:
1. U.S. energy production remains a strategic priority
The global energy landscape is evolving, with a renewed focus on domestic oil and gas production to enhance economic stability and reduce reliance on foreign energy sources. The Williston Basin, home to the Bakken and Three Forks formations, continues to play a critical role in meeting these demands. Phoenix Energy has established an operational footprint in the basin, where it is actively investing in development and production.
2. Investment opportunities with fixed annual interest rates
Phoenix Energy bonds offer accredited investors annual interest rates between 9% and 13% through Regulation D 506(c). These bonds help fund the company’s expansion in the Williston Basin, where it acquires and develops oil and gas assets.
3. Record-breaking drilling speeds in the Williston Basin
Phoenix Energy has made significant strides in drilling efficiency, ranking among the fastest drillers in the Bakken Formation as of late 2024. By reducing drilling times, the company aims to optimize operations and improve overall production performance.
4. Expansion of operational footprint
Since becoming an operator in September 2023, Phoenix Energy has grown rapidly. As of March 2025, the company has 53 wells drilled and 96 wells planned over the next 12 months.
5. Surpassing production expectations
Phoenix Energy’s oil production has steadily increased. By mid-2024, its cumulative production had exceeded 1.57 million barrels, outpacing its total output for 2023. The company projected an exit rate of nearly 20,000 barrels of oil equivalent per day by the end of March 2025.
6. High-net-worth investor offerings
For investors seeking alternative investments with higher-yield opportunities, Phoenix Energy offers the Adamantium bonds through Reg D 506(c), which provides corporate bonds with annual interest rates between 13% and 16%, with investment terms ranging from 5 to 11 years, and a minimum investment of $2 million.
7. Experienced team with industry-specific expertise
Phoenix Energy’s leadership and technical teams include professionals with decades of oil and gas experience, including backgrounds in drilling engineering, land acquisition, and reservoir analysis. This level of in-house expertise supports the company’s ability to evaluate acreage, manage operations, and execute its long-term development plans in the Williston Basin.
8. Focus on investor communication and understanding
Phoenix Energy prioritizes clear investor communication. The company hosts webinars and provides access to licensed professionals who walk investors through the business model and operations in the oil and gas sector. These efforts aim to help investors better understand how Phoenix Energy deploys capital across mineral acquisitions and operated wells.
9. Managing market risk through strategic planning
The energy sector is cyclical, and Phoenix Energy takes a structured approach to risk management. The company employs hedging strategies and asset-backed financing to help mitigate potential fluctuations in the oil market.
10. Commitment to compliance
Phoenix Energy conducts its bond offerings under the SEC’s Regulation D Rule 506(c) exemption. These offerings are made available exclusively to accredited investors and are facilitated through a registered broker-dealer to support adherence to federal securities laws. Investors can review applicable offering filings on the SEC’s EDGAR database.
11. Recognition for business practices
As of April 2025, Phoenix Energy maintains an A+ rating with the Better Business Bureau (BBB) and is a BBB-accredited business. The company has also earned strong ratings on investor review platforms such as Trustpilot and Google Reviews, where investors often highlight clear communication and transparency.
12. A family-founded business with a long-term vision
Led by CEO Adam Ferrari, Phoenix Energy operates as a family-founded business with a focus on long-term investment strategies. The company’s leadership emphasizes responsible growth and sustainable development in the Williston Basin.
13. Positioned for long-term growth in the oil sector
With U.S. energy demand projected to remain strong, Phoenix Energy is strategically positioned for continued expansion. The company’s focus on efficient drilling, financial discipline, and structured investment offerings aligns with its goal of building a resilient and growth-oriented business.
Final thoughts
For investors looking to gain exposure to the U.S. oil and gas sector, Phoenix Energy presents an opportunity to participate in a structured alternative investment backed by the company’s operational expansion in the Williston Basin.
Accredited investors interested in learning more can attend one of Phoenix Energy’s investor webinars, which are hosted daily throughout the week. These sessions provide insights into market trends, risk management strategies, and investment opportunities.
For more information, visit the Phoenix Energy website.
Phoenix Capital Group Holdings, LLC is now Phoenix Energy One, LLC, doing business as Phoenix Energy. The testimonials on review sites may not be representative of other investors not listed on the sites. The testimonials are no guarantee of future performance or success of the Company or a return on investment. Alternative investments are speculative, illiquid, and you may lose some or all of your investment. Securities are offered by Dalmore Group member FINRA/SIPC. Dalmore Group and Phoenix Energy are not affiliated. See full disclosures.
This article contains forward-looking statements based on our current expectations, assumptions, and beliefs about future events and market conditions. These statements, identifiable by terms such as “anticipate,” “believe,” “intend,” “may,” “expect,” “plan,” “should,” and similar expressions, involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact these outcomes include changes in market conditions, regulatory developments, operational performance, and other risks described in our filings with the U.S. Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and Phoenix Energy undertakes no obligation to update them except as required by law.
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