Business

4 Ways to Grow Your SaaS Business

Published

2 years ago

December 30, 2022

The number of companies selling software as a service online has drastically increased over the past few years, turning this into a highly competitive industry. Therefore, driving growth is essential for a SaaS company to survive and thrive. Any good SaaS business needs a growth strategy – essentially, this is a blueprint that contains the most effective methods of reaching customers, increasing revenue, and scaling the business. However, it’s important to consider that each SaaS company is unique. Keep reading to find out more about some of the most effective ways to reach your SaaS company goals in 2023.

Consider Working with an Agency

If you are bringing a new SaaS venture to the market, it is worthwhile considering working with an agency that has a lot of experience in this space. SaaS growth agencies can work with you to bring your product to the market and choose some of the best marketing strategies to ensure that your brand is standing out in an increasingly saturated industry. By working with a growth agency, you can get tailored advice on putting together the most successful marketing campaigns, finding out more about your target audience and what they are looking for, and how to ensure that your SaaS company remains competitive over time.

Keep Costs Low

For many SaaS businesses, limiting running expenses is essential to success. The more money you are spending to bring your product to the market, the less money you are going to earn. Because of this, doing everything that you can to cut costs while still putting an effective marketing strategy in place is a crucial step for most SaaS businesses. This could involve outsourcing to freelancers rather than hiring an in-house team, for example, or using existing open-source software that can be cheaply tailored to meet your needs rather than building custom software for your company.

Spend More Time on Marketing

While it’s necessary to spend some money on marketing, it’s important to bear in mind that spending time is often even more important. Good advertising isn’t something that can simply be bought and then forgotten about – going down this route will often lead to limited results. Instead, it’s crucial to put in the time to learn how to target the right audience and how to use important marketing tools like SEO and social media to your advantage.

Learn About Your Competitors

It is natural to want your product or service to be the best option on the market when you are running any kind of business. However, it’s rarely possible to achieve this all the time with SaaS, as the space is popular among young and new entrepreneurs thanks to the low running costs and huge target audiences. Because of this, there are always going to be businesses that have more money to spend on being the best. However, learning about your competitors and what they are doing can help you become better. Pay attention to your closest competitors to learn more about the standards your market expects to see, and strategies you can do to stand out.

With SaaS becoming an increasingly popular industry, anybody starting or considering starting selling software as a service should be clear on the strategies they can take for growth.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

6 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.