Business

4 Lessons From A Decade Of Doing Business; Entrepreneurship Advice From Alec De Layno Martin Of Tranquil Store

Published

5 years ago

August 1, 2020

Alec Delayno Martin (Astyle Alive) is a successful serial entrepreneur who has been on the scene for more than ten years. He has successfully founded and run multiple ventures in marketing, fashion, real estate, and finance. His latest start-up, Tranquil Store, is a firm that offers premium CBD (Cannabidiol) products. They have a wide range of products that cater to everyone in society and they are set to transform the way we see the CBD sector.

De Layno has amassed a large amount of knowledge in running a successful business. He shares his top four handy tips in this article.

Giving Value to Customers:

The most important part of your business is how you help your customer. Your products and services must solve a painful problem for a specific type of person. For example, De Layno got the concept for Tranquil store from his own personal struggles with relaxation and sleep.

“After years of trying ineffective sleep aids and prescription medications with undesired side effects, we came across CBD and gave it a try. After doing my research & talking with others around, I realized many people struggled with stress, anxiety, and depression daily. Tranquil Store was started to help ourselves, friends, and now the world. Our products are available around the globe for everyone like us.”

Now, he has launched a store that has something for everybody facing the same category of problems that he did.

“ I offer a wide variety of quality premium CBD products, from Gummies to healthy CBD Granola bars, different tincture flavors, soft gels, and Lollipops. I’ll be changing the market soon with a new product that I can’t speak on too much. It is a surprise.”

Seeking help and mentorship:

De Layno has always surrounded himself with an ecosystem of friends and family that support his growth.

For an entrepreneur just setting up a business, don’t make the mistake of thinking you have to do everything by yourself. You can be self-made and still need help.

Reach out to the people who inspire you. Seek their counsel and help whenever you get stuck. Build models around existing businesses that you really admire and put your own unique spin on it.

Believing in Your talents:

Having an endless list of qualifications and certificates is not a guarantee for business success. Once De Layno graduated from high school, he knew what he wanted from life and he went after it.

Nowadays, college degrees are classified as great accomplishments. Many students enter deep holes of debts and spend most of their adult life repaying student loans.

If you have been blessed with a talent, focus on honing it. Take a journey to discover yourself and what makes you happy. Succeeding as an entrepreneur will not happen overnight, but it will be worth it at the end of the road.

Giving back to your community:

The primary responsibility of every successful entrepreneur is to give back to the community and support others who haven’t achieved what you have. DeLayno is involved in several philanthropic efforts, supporting several low-income families struggling during the pandemic. He also donates a percentage of his income to the Saint Jude Children’s Research Hospital, a medical facility for children battling cancer.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.