Business
4 Business Website Redesign Mistakes and How to Avoid Them
Studies show that 80% of American consumers shop online. It’s not surprising, then, that having an online presence is imperative to small business owners. If you don’t have a strong online presence, you can’t expect to compete with the other businesses in your industry.
However, it’s not just about ranking high for keywords related to your brand. Yes, that’s an essential part of the equation. But you also need to think about the consumer experience you’re creating on your website.
This is what determines whether or not website visitors become paying customers. You must avoid making business website redesign mistakes if you want to generate leads, make sales, and build a successful company.
We’re here to help. Keep reading for a quick list of four mistakes to avoid while updating business websites.
1. Not Working With a Website Design Agency
First, unless you have experience and expertise in designing and developing websites, it’s best to leave this to the professionals. While there are some website-building platforms that make the task relatively straightforward, it’s not something you should risk.
Not only does building a website require technical backend coding, but every mistake you make will be felt by your customers. This might include:
- Slow loading times
- Improper formatting
- Links and buttons that don’t work properly
- Misaligned images, text, and video
- Difficult navigation
- And more
You can avoid these business website redesign mistakes by working with a professional right off the bat.
2. Not Placing an Emphasis on Branding
During your website redesign project, keep your eye on the prize. Don’t forget that this is all about branding for your company. Every aspect of your website will reflect on your business.
The fonts, colors, images, and videos you use should all coincide with your brand identity. When consumers visit your website, they should be met with a familiar and consistent experience.
3. Trying to Rank Your Homepage
One of the most common business website redesign mistakes is tiring to make your homepage rank high on Google. This is both unnecessary and potentially problematic.
First, you don’t want your homepage competing with other web pages on your site. You should strive to direct search engine users directly to the page they need, whether it’s a product page or a blog page.
Second, your business is going to evolve over time to include more niche products and services. If it ranks high now, it will most likely be outdated in a matter of months.
Follow this link to learn more about the type of SEO homepage content you should use.
4. Forgetting to Make Your Website Mobile-Friendly
Finally, in your new business design, don’t forget to ensure your site is optimized for mobile devices. A mobile-friendly website is imperative to your success, as most Americans own smartphones.
We use these for social media, chatting with friends, sending emails, and online shopping. If your site isn’t optimized for mobile devices, smartphone users will have a terrible time navigating your web pages. They’ll load slowly and incorrectly.
Based on the short attention span and demanding nature of modern consumers, this will result in a high bounce rate. They’ll quickly become frustrated, leave your site, and find one of your competitors.
Are You Making Business Website Redesign Mistakes?
If you’re making any of the business website redesign mistakes listed above, stop and rethink your tactics. Follow our guide to make sure you get positive results with this project.
And if you’re looking for more small business tips or digital marketing advice, you’re in the right place. Check out some of our other articles before you go.
Business
Top 5 Virtual Assistant Companies to Watch in 2025
Running a successful business in today’s fast-paced world requires a sharp focus on growth, strategy, and efficiency. However, managing the day-to-day operations can often become overwhelming. That’s where virtual assistant (VA) companies come into play. These companies specialize in providing skilled professionals who can handle everything from administrative tasks to customer service, marketing, and beyond, allowing entrepreneurs and small business owners to focus on what they do best.
With so many VA companies on the market, choosing the right one can be a challenge. To help you navigate the options, we’ve compiled a list of the top 5 virtual assistant companies to watch in 2025. Whether you’re an entrepreneur, a startup founder, or a busy professional, these companies offer top-tier solutions to meet your needs.
1. Assist World – The Gold Standard in Virtual Assistance
At the top of our list is Assist World, a U.S.-based company renowned for its personalized approach to matching clients with virtual assistants. Assist World goes beyond the typical “one-size-fits-all” model by taking the time to understand your unique needs and connecting you with highly skilled VAs who align perfectly with your business goals.
What Makes Assist World Stand Out?
- Personalized Matching: Assist World matches clients with virtual assistants based on their specific requirements, ensuring the right fit every time.
- Comprehensive Onboarding Process: The company’s seamless onboarding process streamlines communication and ensures VAs hit the ground running.
- Client Success Management: Dedicated client success managers oversee the relationship, providing ongoing support and ensuring smooth operations.
- Flexibility and Scalability: Assist World caters to businesses of all sizes, offering flexible plans that can scale as your business grows.
Who Is It Best For?
Assist World is ideal for entrepreneurs and small-to-medium businesses seeking a reliable, high-quality VA service that delivers consistent results.
Pricing:
Pricing is customized based on your needs, making it accessible for a wide range of budgets. Schedule a free consultation to learn more.
2. Time Etc – Affordable and Efficient
If affordability is your priority, Time Etc is a strong contender. This VA company specializes in administrative tasks and offers services at competitive rates. With a team of experienced professionals, Time Etc focuses on helping clients boost productivity without breaking the bank.
Key Features:
- Dedicated VAs with extensive experience.
- Transparent pricing with no hidden fees.
- Focused primarily on administrative and organizational tasks.
Who Is It Best For?
Time Etc is a great choice for solopreneurs and small businesses looking for cost-effective virtual assistance for basic tasks.
Pricing:
Plans start at $29 per hour, with discounts available for bulk hours.
3. Belay – A Leader in Remote Executive Assistance
For those in need of executive-level support, Belay is a premier option. This company specializes in matching clients with highly skilled remote assistants who can handle complex tasks such as calendar management, bookkeeping, and project coordination.
Key Features:
- Focus on executive and specialized assistance.
- Rigorous vetting process for VAs.
- Excellent client support.
Who Is It Best For?
Belay is ideal for CEOs, executives, and high-level professionals who require top-tier assistance.
Pricing:
Premium services come at a higher price point, starting around $2,000 per month for part-time support (45 hours a month). For 85 hours a month, pricing sits around $3,800.
4. MyOutDesk – Virtual Assistants for Real Estate
Real estate professionals, take note: MyOutDesk is the go-to VA service for your industry. Specializing in real estate operations, MyOutDesk provides skilled VAs who can handle lead generation, transaction coordination, and CRM management.
Key Features:
- Expertise in real estate processes.
- Comprehensive training programs for VAs.
- Proven track record with top real estate agents.
Who Is It Best For?
Realtors, brokers, and real estate teams looking to streamline their operations and focus on closing deals.
Pricing:
Pricing starts at $1,750 per month for full-time assistants.
5. Boldly – Premium Virtual Assistant Services
If you’re looking for high-quality, premium VA services, Boldly is worth considering. This company offers subscription-based plans that provide access to experienced VAs skilled in a variety of disciplines, including marketing, customer service, and project management.
Key Features:
- Highly experienced professionals.
- Flexible subscription plans.
- Focus on long-term client relationships.
Who Is It Best For?
Businesses and individuals willing to invest in premium services for comprehensive support.
Pricing:
Plans start at $39 per hour, with monthly subscriptions available.
How to Choose the Right Virtual Assistant Company
When selecting a VA company, consider the following factors:
- Your Business Needs: Identify the tasks you want to delegate and choose a company that specializes in those areas.
- Budget: Assess how much you’re willing to invest in virtual assistance and find a provider that aligns with your budget.
- Flexibility: Look for companies that offer scalable plans to grow with your business.
- Support: Choose a company with excellent client support to ensure smooth communication and problem resolution.
Why Assist World Is the #1 Choice
While all the companies on this list offer excellent services, Assist World stands out for its personalized approach, exceptional client success management, and flexible solutions, and most importantly, their fair pricing. At Assist World, prices generally fall between $1,500 – $2,000 a month for a full-time dedicated executive assistant. With a proven track record of helping businesses thrive, Assist World is the ultimate partner for entrepreneurs and small businesses ready to scale efficiently and effectively.
Ready to take your business to the next level? Schedule a free consultation with Assist World today and discover the difference a high-quality virtual assistant can make.
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