Business

3 Top Tips For Entrepreneurs, From Ali Siam CEO Of Siam Sports Management

Published

4 years ago

June 10, 2021

Ali Siam, CEO of Siam Sports Management in Los Angeles, knows a lot about entrepreneurship. He watched as his parents worked their way up from nothing to own two highly successful businesses, and took many lessons from that experience. He successfully broke into the professional sports industry as an agent, and now owns his own company representing NFL athletes. Now, Siam wants to share some of the things he learned along the way that might help other entrepreneurs build a successful business.

1. Treat others like people, not investments – One of the key lessons Siam refers to in his life is learning how to treat people. His parents, who came to the United States from Iran, started at the bottom, making very little for long laborious jobs. They worked hard and now own two very profitable businesses. Siam credits that success to how they treat people as individuals, not investments or dollar signs. He has taken that and applied it to his own businesses. Treat people as people, get to know them, understand their story, this will help build a better relationship, and they will trust you, leading to a better business connection long term.

2. Be honest – Next to treating people well, Siam points to honesty as the next top thing entrepreneurs should focus on. This means being an authentic person, presenting their business for what it is. People are going to see through any kind of fake front or claims, you do not want to be known as the person who lies, makes empty promises, or cannot deliver when the time comes. Your reputation is your brand, and building a strong reputation, as an honest business, is going to yield a much more positive return for your business.

3. See things from others’ perspective – This applies to others in the industry as well as potential clients. Talking with others, those who have been around the field for a while can give amazing insight into customer bases, products, and how the industry works. This perspective can be incredibly valuable when navigating the different challenges that come up. Understanding where the client is coming from, what they need and want, helps entrepreneurs build the best services for clients, and meet their needs.

Siam stresses that people are the key to entrepreneurship, so treating them with respect, as individuals, and as people, not dollar signs will go a long way in building professional relationships that last and benefit your business. Learn more from Siam on Instagram and through his company website.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.