Business

3 Tips to Fix Keyword Cannibalization from Real Guest Blogging

Published

4 years ago

July 23, 2020

Have you ever seen two or more of your web pages ranking for the same keyword? At first, this might seem like a good thing. After all, the more pages showing up on the first page, the more traffic you get, right? As any wise webmaster would tell you, however, this problem could be costing you potential customers and sales.

Real Guest Blogging specializes in content marketing, and one of the most common problems they encounter with their clients is keyword cannibalization. This happens when you target the same keyword across two or more pages on your website. Without an efficient content strategy in place, it proves challenging to prevent keyword cannibalization, particularly if you have a huge site with hundreds or even thousands of indexed pages.

It’s worth noting; however, that keyword cannibalization isn’t always a bad thing. But if you know that fixing the problem can improve your conversion rate and profit margins, then you should equip yourself with the right knowledge to stop your posts from cannibalizing each other once and for all.

1) Identify what pages are affected

Your first step is to identify what pages of your website are affected by keyword cannibalization. The easiest way to do this is to head over to Google and use the search query: “domain + keyword.” For instance, typing “bestwidgets.com + red widgets” will return a list of all indexed pages on your blog that contain this particular keyword or similar variations.

You need to sift through this list and identify what keywords these pages are ranking for. From there, it’s all a matter of finding out whether one or more pages rank for the same keyword.

2) De-optimize

When you see a page cannibalizing another, and you’re sure that your site will be better off without its ranking for the same keyword, then it’s time to start de-optimizing. The easiest thing to do is to remove the keyword in question from the page you want to withdraw from the search results pages. But this usually doesn’t cut it. In most cases, you have to look at the internal links pointing to that page and de-optimize the anchor texts as well.

To take things up a notch, you may want to use a backlink checker to see the external inbound links of the page. This entails reaching out to the webmasters of the sites that link to your page, and you can’t expect them to reply all the time. But it’s worth trying if you want the best shot at de-optimizing the page.

3) Merge similar content

Merging is the best route to take when two or more pages have very similar topics. Usually, you can combine these pages into a brand new page, allowing you to create a more comprehensive post that could have a higher ranking potential. Just remember to use a 301 redirect from the old pages to the new URL. Doing so will preserve “link juice,” giving the new page a better chance of ranking for your target keyword quickly.

4) Delete the page

Of course, you also have the option of merely deleting the pages that cannibalize others. Many webmasters might find this a bit extreme, and it can be not easy to delete a page knowing that you put in the time and effort to create it. But if you know that it hurts the chances of ranking another page, then it’s best to delete it. This applies in particular to pages that get little traffic and have no backlinks.

In Summary

Keyword cannibalization can be a severe problem for any website, yet it’s easy to forget about it as you focus on creating content and optimizing other website elements. Real Guest Blogging recommends preventing the issue before it even arises. Determine whether any of your existing pages already rank for the target keyword you have in mind. This helps you figure out whether it’s worth creating content from scratch or you’re better off updating an old post.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

1 week ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.