Business

3 Reasons Content Writing May be More Important Than Ever

Published

4 years ago

May 17, 2021

When the Covid-19 pandemic first began, businesses across virtually all industries were forced to limit spending however possible. This naturally impacted content writers. Many business owners, from the heads of major corporations to local shop owners, felt they could reduce spending by limiting their content marketing efforts until they were able to financially recover.

This worried many content writers. However, current trends indicate content writing is poised for a major comeback.

This is relevant news for both writers and business owners. For writers, this trend indicates more work will be available in the coming months. For business owners, the resurgence of content writing illustrates the value of coordinating with strong writers to publish valuable content. This can give a business a significant edge over the competition, when many have scaled back their content publishing.

The following points all support the belief that content writing and publishing will become increasingly important in the near future:

Increased Internet Usage

Content writing has long been valuable in the digital age because people tend to find businesses by conducting relevant online searches. When a business publishes strong content, its pages have a better chance of ranking high in search results, leads will be more likely to perceive a business as authoritative, and the business can cast a wider net in general.

These points may be truer than ever. Research indicates that Internet usage surged during the Covid-19 pandemic, with many Internet services seeing usage rise by 40% to 100%.

This surge likely impacted the degree to which Internet users engage with content. Quite simply, the more time someone spends on the Internet, the more digital content they’re going to consume.

The Startup Boom

Given the degree to which the pandemic has impacted businesses across the globe, understandably, many assume that fewer startups are emerging in recent months when compared to pre-pandemic trends.

Surprisingly, though, we appear to be in a “startup boom.” In fact, according to John Haltiwanger, an economist at the University of Maryland who coordinates with the U.S. Census Bureau to monitor new business creation, applications for new businesses reached a record high in the third quarter of 2020.

Those businesses will rely on content marketers to help them grow their customer bases. Thus, the current startup boom is likely to provide content marketers with abundant work opportunities.

Limited Experiential Marketing

Content writing is likely to play a critical role in the marketing strategy of any successful business for decades to come. Publishing quality content for Internet users to engage with is an affordable and effective way for a brand to attract and retain customers. With smartphone ownership growing more ubiquitous, leads also have more chances than ever to discover and read content online.

That said, before the pandemic, business owners were also experimenting with other marketing strategies, such as experiential marketing.

Experiential marketing often involves hosting events or setting up branded exhibits that leads can interact with in the real world, rather than the digital world. Predictably, Covid-19 had a significant effect on the experiential marketing trend. While some businesses and marketers are adjusting their strategies by organizing online and virtual reality experiences, experiential marketing has still taken an undeniable hit.

It’s unclear how post-pandemic behaviors will affect experiential marketing in the long term, but it is clear that written content will play a greater role in marketing plans now that in-person experiences are less viable.

Again, both content writers and business owners should prepare for these developments. While the immediate effects of the pandemic may have yielded a reduction in the demand for content writing services, there’s good reason to believe that trend is reversing already.

Business

Mega Construction Projects That Relied on Advanced Crane Technology

Published

2 weeks ago

February 21, 2025

Matthew Wiles

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.

Burj Khalifa – Dubai, UAE

Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.

Sydney Metro – Australia

As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.

Hong Kong-Zhuhai-Macau Bridge – China

This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.

The Panama Canal Expansion – Panama

The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.

Hinkley Point C Nuclear Power Station – UK

The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.

The Role of Advanced Crane Technology in Modern Construction

Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.

Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements

Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.