Business

3 Critical Skills Each Entrepreneur Should be Aware Of By Tiana Burse

Published

5 years ago

July 9, 2020

Let’s face it, from time to time; you may have experienced different seasons in your life, some low moments and some great moments. Along the curves, there are some vital lessons you have learnt, right? Well, we will dig in-depth into the three quality skills that may spearhead your breakthrough: a combination of adaptability, persistence and hard work—learning from the example of Tiana Burse, a trailblazer impacting many lives all over the world following her launching of the international business. Her life has been a whirlwind business-wise which has influenced her successful encounters.

Who Is Tiana Burse?

Tiana is the CEO and Co-Founder of District Media Press, California Bud Co, DMP UK. She is the brain behind the facebook watch series “Hustle Season”. As a result of her great Entrepreneurship attributes, Tiana has created a track for herself. She not only caught the attention of the top Universities in America but also senior business leaders in the industry.

Rome was not built in a day as we speak of starting from scratch. Tiana made her trail of now a successful business from zero capital. By launching District Media Press from her room, and staying focused on growing it to what it is today. Her recent achievements range from partnering up with Facebook to launch her international business to acquiring several new brands in the last two years, to mention a few. The path came about with some challenges which she successfully tackled. How did she achieve such milestones?

Adaptability

Where you initially started will not necessarily lead to gaining achievements. Along the way, you will discover that things you expected to work well in real sense dont work at all. On the other hand, you will stumble along the way on things you never expected to work that will. You will need to have an open mind and much flexibility during the incubation and growth stage.

The world is changing at a rapid rate. The forces to morph your business multiple times is inevitable. You may start with narrowing down your vast ideas to specific ones and later improving on its quality and innovation to shield your business from facing out by the competitors.

Persistence

Inevitably, you will encounter giants along the way. You will lose viable customers. Your good employees may turn to be your biggest threat as they exit and start their businesses. Along the way, the government regulations will change either favourably or unfavourably, making things more complicated. To overcome the challenges, you need to be persistent to shade the broken skin.

Financial persistence is also an element to accelerate your success. It would be best if you put aside some cash reserves in case of unforeseen occurrence to act as a shield during the lean times.

Hard-Work

Get hands-on from the start and walk your way upwards. The initial days will require much sacrifice, both materially, emotionally and psychologically. You will need to stretch your schedules to meet the bare minimum and to kickstart the journey.

Maintain flexible work ethics with the rest of your team gaining valuable insights while mitigating risks associated with decision making. At some point, you will have to let go of a useful business catalyst based on your current position. It would be essential to keep the communication network open in case of future engagement. Combining working hard and smart will eventually bear fruits and impact your surrounding community

Final Thoughts

Start-up entrepreneurs face many challenging things. But if you are flexible to adapt to changes, have the wherewithal to persist at the same time willing to work hard and smart, be rest assured that you will improve your odds of success.

As a business leader, Tiana Burse will walk you through what it takes to grow your business through core elements that include social media, press, media, video production and E-commerce. You will have contents that will enhance your growth through social media channels, offline marketing to search engine optimization. You will have eye-catching brand commercials that will keep your customers glued to their sits leading to cold-trafficking leads towards your site.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.