Business

24-Year-Old College Dropout, Dylan Jacob is the King of the Drinkware Market

Published

6 years ago

June 19, 2019

At a mere age of 24, Dylan Jacob is a force to reckon with. Already the king of the drinkware market in the United States, Jacob is a serial entrepreneur who has successfully run two businesses before starting BrüMate.

Every year, millions of aspiring entrepreneurs come up with fantastic business ideas. While some fail, some others succeed and set an example for others to follow. Passion, creativity and confidence are traits required in good businessmen. But for them to turn a business into a successful venture, understanding the consumer’s needs is important.

Indiana-based Dylan Jacob believes that, “Before setting out to create any product or service you should be out there talking to your ideal customer base to help shape and transform your concept into a viable product that the general population will get behind.”

Always amongst the top 10 in his class, Jacob studied Engineering at the prestigious Purdue University. It was then that he started a small business of part supply for repair which he sold to one of the company’s franchise customers.

After two semesters at Purdue, Jacob made a risky decision which completely changed his life. He dropped out of college to pursue entrepreneurship full time. He then started a high-end glass tile company and sold it in 2017 which is still a successful venture under the new owners. But his third and the most successful venture, BrüMate is the closest to his heart.

At a Christmas party, Jacob left his drink unattended for a few minutes and found the drink to be quite warm when he returned. He grew curious and started looking for koozies online to keep his drinks cold. He was surprised that there were no koozies available for his choice of beverage. So in 2016, he launched BrüMate, an insulated drinkware brand specializing in adult beverages.

In its first year, BrüMate made $2 million in sales without taking a single penny from investors. In the second year, the company recorded a 1000% profit with $20 million revenue. In 2019, Jacob aims at crossing $35 million in revenue. One of the most popular product of the company, the Hopsulator TRiO keeps your drink cold till you finish it. The Winesulator is another best-selling product which keeps your wine cold for 24 hours. Apart from these, there glitter flasks and a variety of accessories to choose from.

Jacob has made it in the Forbes 30 under 30 list two years in a row and is also one of the finalists for ‘Entrepreneur of the Year – 2019.’ All products by BrüMate are designed and conceptualized by Jacob himself and he’s increasingly adding new products on the shelf based on market requirement. According to a Drinkware Market Report, the industry is estimated to cross $11 billion by 2023 and the rate at which BrüMate is growing, Jacob is sure to be one of the top contenders in the world market.

At 24, Jacob is running one of the fastest growing businesses in all of United States and is the leader in the drinkware market. But even after achieving so much, he wants to explore, take more risks and grow his business further. “I have seen entrepreneurs hesitate to take risks because of fear of failure. However, real success comes to those who dare to take the unexplored path. Today, even though I have established myself in the industry, I wish to experiment and explore newer markets, achieve greater heights, and become a market pioneer,” Jacob says.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.