Lifestyle
10 Pedestrian Safety Tips That Could Save Your Life

For the most part, walking is good for you. But there are times when it can be dangerous—specifically when walking near traffic.
Consider these sobering statistics published by the National Highway Traffic Safety Administration (NHTSA):
In 2020, there were 6,516 pedestrians killed in traffic crashes, the highest since 1990 and a 3.9% increase from 2019. On average, a pedestrian died every 81 minutes in 2020 — accounting for 17% of all traffic fatalities.
Why does this happen? Pedestrian traffic deaths have many causes, but according to NHTSA data from 2013, most occur in urban areas (73%), in non-intersection locations (69%), and when it’s dark (72%).
In this article, we’ll go over the best safety tips to help ensure you don’t get hurt as a pedestrian or hurt someone else as a driver.
Let’s get started!
When you’re walking …
- Stay on the sidewalk
The sidewalk is one of the safest places to be as a pedestrian because it’s made specifically for walking. So use it as much as possible.
If no sidewalk is available, see if you can take an alternate route that has a walking path. Walking on the side of the road should be a last resort, but if you must do it, stay as far away from traffic as possible and walk facing it so that you can better see oncoming vehicles.
- Use crosswalks
When it comes to crossing the street, use the crosswalk. Again, crosswalks are made for pedestrians. It’s where drivers will most expect to see you. So avoid jaywalking and wait until you get to a designated crosswalk (usually located along intersections and corners).
Before crossing, wait for the crosswalk light to turn green (if there is one). Then look both ways. Look left, then right, and then left again. Stay alert for traffic until you get to the other side of the street.
- Put your phone away
It’s no secret that for many, phones have become a huge distraction. And that’s true for when people walk, too.
According to a study by New York’s Stony Brook University, participants were 61% more likely to veer off course when using their cell phone while walking and 13% more likely to overshoot a target placed a few meters away.
That means if you’re looking down at your phone while walking, you are more likely to accidentally walk into traffic or a parked car. So put the phone down and pay attention to where you are going.
- Don’t walk drunk
Though you may be tempted to walk home drunk to avoid driving under the influence, don’t. Walking home drunk can be just as dangerous.
According to the NHTSA, in 2020, an estimated 47% of fatal pedestrian crashes involved a pedestrian who was drunk.
So instead of taking the risk of getting involved in an accident, get a cab or have a sober friend give you a ride home. It’s safer for you and other drivers.
- Make yourself visible
One simple way to lower the risk of getting hit as a pedestrian is to make yourself more visible to drivers. You can do this by walking during the day, wearing bright or reflective clothing, or carrying a flashlight when it’s dark.
Whatever you do, don’t assume that drivers see you.
And if you ever get hit by a car as a pedestrian, hire an experienced car accident attorney. They can help you get the compensation you deserve for any injuries, lost income, and more.
When you’re driving …
- Keep an eye out for pedestrians
Pedestrians can be hard to see, especially when it’s dark. So watch out for them.
Be especially cautious around neighborhoods and school zones, where children can sometimes dart out into the street unexpectedly. Stay alert and drive extra slowly.
- Yield to crossing pedestrians
Anytime a pedestrian crosses the street, it’s your job to yield as a driver. They have right of way, not you.
For the same reason, you should never try to pass another vehicle stopped at a crosswalk. They may be yielding to a pedestrian that you can’t see from your angle.
- Get rid of distractions
In 2020, 3,142 people were killed by distracted driving, and that includes pedestrians. Whether it’s texting, eating, drinking, or talking to other passengers, distractions can take your eyes off the road and increase the risk of an accident.
So give your full attention to the road. Everything else can wait.
- Keep the speed limit
Speeding also increases the risk of a pedestrian accident.
According to the Governors Highway Safety Association (GHSA), the percentage of pedestrian fatalities involving speeding in 2020 rose to 8.6%, a notable increase from 7.2% the year before. The organization also notes that the average risk of death for pedestrians increases exponentially the faster a vehicle is traveling, from 10% at 23 MPH to 90% at 58 MPH.
Why? For one, speeding gives you less time to react to pedestrians on the road, so you are more likely to hit them. Secondly, speeding exponentially increases the impact of a crash, leading to more serious injuries or death in the event of an accident.
So keep the speed limit. It’s there for a reason.
- Never drink and drive
Lastly, never drink and drive. It impairs your depth perception, your reaction time, and your ability to drive overall. In short, it’s a recipe for disaster.
According to the Centers for Disease Control and Prevention (CDC), of all the people who died in crashes involving alcohol-impaired drivers in 2020, 38% were passengers of the alcohol-impaired drivers, drivers or passengers of another vehicle, or nonoccupants (such as a pedestrian).
Driving drunk is extremely dangerous. That’s why it comes with serious legal consequences. It can lead to hefty fines (up to thousands of dollars), jail time (up to a year in some states), and losing your license.
Whether you are a driver or a pedestrian, make pedestrian safety a top priority. It could save your or someone else’s life.
Lifestyle
Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.
But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.
Choose a Personalized Item
Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.
Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.
Consider Their Culture and Background
As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.
Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.
Consider a Functional Gift
You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.
Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.
Tie it to a story
Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.
Offer Quality Gifts
Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.
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